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Date: April 23, 2008
Time: 11:30 a.m. to 1:30 p.m. (ample time for networking)
Place: Hilton Garden Inn Del Mar
Vista Sorrento Parkway
San Diego, CA 92130
858-523-0500
Cost: $45 for pre-registered attendees; $55 for walk-in.
RSVP:
Please note: the cutoff time for pre-registration is April 17 at 6:00 p.m.
Click HERE to RSVP
iMarketers please RSVP here.
BMA SoCal members please RSVP here.
Program:
Search Engine Marketing, Social Media, Web Analytics,
Usability and Website Strategy. Each activity can bring in a mountain of sales and leads. But many companies are challenged with how-to stay on top
of each activity and maximize its value. In this insightful and provocative session, Aaron Kahlow, nationally recognized Internet marketing
expert and presenter will take attendees to the root of the problems faced by Interactive marketers. He will then provide a list of best practices to
improve effectiveness in each activity and how-to prioritize efforts from an executive level.
At this luncheon, attendees will learn the following:
- 5 Interactive marketing challenges holding back ROI
- How to create a strategy for tackling these challenges head on
- Implementing a strategy focused on bottom line results
ASK THE SPEAKERS
Aaron Kahlow serves as Chairman
& Founder of the Online Marketing Summit as well as Managing Partner of BusinessOnLine, a leader in the Search & Web site Usability space.
Having delivered over 170 seminars nationwide and frequently quoted in such publications as iMediaConnection, BtoBOnline, Internet Marketing Report
and BusinessWeek, Aaron is a recognized authority on the subjects of Web Site Usability, Search Engine Optimization, Web Analytics and overall Web
Strategy. Most recently, Kahlow was named as one of the "Top 40 entrepreneurs under the age of 40" by Metropolitan Magazine. He also serves on the
International Board of Directors for the Business Marketers Association (BMA) as Chair of Interactive Community Education.
Chris d'Eon, Founder - iMarketers.org
With over 15 years marketing experience, Chris d'Eon has been responsible for Internet, Radio, TV, Catalog, Direct Mail and Print advertising. Prior to starting iMarketers, Chris was the SVP of RealAge (now a division of Hearst Inc), Marketing VP for ProFlowers.com, co-founder of Straight UP!
Information Services (now part of ValueClick) and Direct Marketing Manager for Intuit's TurboTax.
iMarketers.org and SDiMarketers.org
Founded in 1999, the iMarketers Association (iMarketers.org) is the leading organization for outreach, education and development of the Interactive marketing industry. It¹s a peer-led, interactive forum for the exchange of information and education within the Interactive marketing community. The iMarketers Association educates through events and discussions focused on a variety of hot topics including analytics, email marketing, SEO, Social Marketing, ROI tracking, and everything in between. The iMarketers assists in the growth of businesses by exchanging successful strategies, tactics, techniques, processes and resources that have proven to be effective to help serve company goals.
SPONSORED BY
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